Dorm It
A more personal way to move into university.
BUSINESS × TECHNOLOGY × PEOPLEA PERSONAL PORTFOLIO / ALWAYS IN MOTION
Osayd Asif.
01 / CONNECTING THE DOTS
Business mind.
Builder’s instinct.
I’m drawn to the space between a good idea and making it happen. I connect people, research, and systems to turn ambiguity into a way forward.
Prepare for launchCurrently at Oracle NetSuite.
Rooted in Berkeley. Always looking ahead.
Rooted in Berkeley. Always looking ahead.
37°52′19″N
122°15′28″W
122°15′28″W
THE CAMPANILEBERKELEY, CA
A place to ask bigger questions.Clear thinking. Considered execution.A few things I’ve worked on
THE STARTING GRIDOSAYD / 01
Prepare
for launch.
Every new idea starts somewhere.
Scroll to find your green light.
ON THE GRIDSCROLL TO LAUNCH
02 / SELECTED WORKA mix of ventures, ideas,
and problems worth solving.
and problems worth solving.
From “what if”
to what’s next.
01
Making banking personal
A connected journey with Adobe Experience Platform.
From coverage to connection
A route-to-market proposal for Mondelēz.
Mask Banto
Turning circular thinking into a tangible product.
The Adobe and Mondelēz cases are proposals, not commissioned client work. Explore a project to read the context and original deck.
BETWEEN CHAPTERS / OSAYD RACING
Next: experience Ideas in motion.
03 / THE JOURNEYDifferent settings.
Oracle role from my current portfolio.
Different settings.
The same instinct
to build.
Strategy, systems, and the practical work in between. Each chapter adds a different way of seeing the problem.
Read my résumé Supplied résumé · experience through 2025.Oracle role from my current portfolio.
Oracle NetSuite
Cloud ERP · Business Development
Current
Oracle NetSuite
Cloud ERP · Business Development
Connecting growing businesses’ operational challenges with cloud ERP capabilities. Asking the right questions, understanding how work gets done, and making complex systems easier to navigate.
Business discovery / Relationships / Cloud ERPTikTok
Strategy Intern
2025
TikTok
Strategy Intern
Partnered with product, engineering, and Trust & Safety teams on AI-powered social listening. Evaluated vendors and translated competitive research into useful strategy.
AI tooling / Competitive intelligence / 7+ vendor demosArtHaus Partners
Summer Analyst · Asset Management
2024
ArtHaus Partners
Summer Analyst · Asset Management
Built CRM workflows from more than 1,500 resident records and standardized feedback across 21 properties. Connected data, user needs, and operational decisions.
CRM / Research / Property operationsBeats by Dre
Brand Strategy & Data Analyst
2023
Beats by Dre
Brand Strategy & Data Analyst
Analyzed 300+ consumer data points and developed positioning recommendations for Gen Z audiences, using Tableau and Excel to make the findings clear.
Consumer insight / Positioning / Data storytellingUC Berkeley
Business Administration & Economics
Education
UC Berkeley
Business Administration & Economics
UC Berkeley and the Haas School of Business. Community leadership through the Muslim Student Association and peer consulting for student organizations.
Strategy / Entrepreneurship / Community leadership04 / IMPACT AT BERKELEYIdeas get better
when people build them together.
when people build them together.
BERKELEY HAASBeyond the
Explore a strategy case
Beyond the
classroom.
Into the team.
Business Administration and Economics at UC Berkeley. A place to test ideas, build community, and learn what it takes to move forward together.
Haas case competition team
Research. Debate. A clear recommendation.
Collaborative problem-solving under pressure.
COMMUNITY & CONNECTION
Muslim Student Association
Vice PresidentBrought campus organizations together through partnerships, programming, and community events.
12+organization partnerships
STUDENT LEADERSHIP
OASIS
Peer Leadership Consultant · Team LeadHelped student leaders navigate onboarding, compliance, and the practical work of running an organization.
ENTREPRENEURSHIP
UC LAUNCH
Part of Berkeley’s wider entrepreneurship community, where ideas and the people building them come together.
QUESTION THE STATUS QUO.CONFIDENCE WITHOUT ATTITUDE.STUDENTS ALWAYS.BEYOND YOURSELF.
05 / A LITTLE OFF TRACKGood work matters.
So does having a life around it.
So does having a life around it.
Always curious.
Even off the clock.
Travel, hiking, filmmaking, design. I like the things that make me step outside the usual frame.
New placesHigher groundBetter storiesUnexpected ideas
A SMALL DETOUREvery detail.
Every detail.
Every decision.
Every lap.
A little homage to GT racing, where strategy, teamwork, and finding the right line all matter.
Race the PorscheOne lap. You’re in control. Keyboard & phone friendly.
OSAYD RACING / SHARK BLUE
CURIOSITY CIRCUIT
OSAYD RACING 911 GT3 RCHALLENGE ONE LAPSTATUS READY TO RACE